Is Social Media Right for Real Estate Agents?

Real Estate Agents are  constantly asking whether or not it’s worth the time and effort to establish a presence on social media networks.

In short, with over 2.5 billion monthly active users,  it’s safe to assume that you will be able to find some prospective home buyers.

Yes as an agent, your business thrives on in-person connections.

and…

By choosing the right social media platforms to engage with your community, you will keep your brand’s messaging in front of your potential customers 24/7.

It is beneficial to cultivate your in-person conversations on-line, however keep an eye on the analytics for the social platforms you choose.

Not an Impulse Buy..

Everyone knows that buying a house is not an impulse buy as it is one of the biggest decisions, that someone will make in their lifetime.  The buying lifecycle is usually not a quick process and being able to engage & nurture your community over a longer period is key to connecting with them.

Develop an Engagement Strategy…

An engagement strategy with a goal and a course of action is imperative to your continued success.  When you are creating your engagement strategy for your social media communities, think of the conversations that you will have with a potential client in person.

See how RevSocial’s calendar can help implement your engagement strategy

The following are suggestions that real estate agents can utilize to effectively engage on a couple of the most popular social networks:

Realtors on Facebook

As the largest social network in the world, it’s fair to say you should definitely create a profile on Facebook.

What if you have a visitor that is a newlywed or even an older client that follows your new profile and they have adult kids that are looking to start a family (and/or) are in the market for a new home?

Facebook Engagment for Real Estate Agents

With a post like this you just became a source of knowledge for the person(s) who came across this post and they might see you as a trustworthy agent that they would like to see more postings from!!!

facebook-like-share-revsocial

Read 8 Reasons Why Facebook is Right For Real Estate Agents

Tweeting about #realestate 

Twitter and Facebook together are good for driving awareness about your brand in their networks.

Make sure before you start posting you understand the guidelines that makes each network unique.

Most people know that 140 characters and a #hashtag are essential components of a tweet.

Neighborhood events, restaurant specials, your own listings’ Open Houses are good events that can be promoted to your social media community.

See how this one agent utilized Twitter for their open House.

Real-Estate-Twitter-RevSocial

Read 3 Reasons Why Real Estate Agents Should Use Twitter Twitter

More posts about Social Media Networks that are working for Real Estate Agents.

Let us know what social media networks you have used to grow your brand.

Still have questions??  Let us know on our Facebook Page, research it on our blogcontact us or let us know in the comments below and we will respond quickly.

Toby Gonzales

Toby Gonzales enjoys working with small and medium sized businesses to help them reach their full potential. I am a champion of the underdog because I am one!! Start your 30-day free trial today!

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