Real Estate Agents are constantly asking whether or not it’s worth the time and effort to establish a presence on social media networks.
In short, with over 2.5 billion monthly active users, it’s safe to assume that you will be able to find some prospective home buyers.
Yes as an agent, your business thrives on in-person connections.
By choosing the right social media platforms to engage with your community, you will keep your brand’s messaging in front of your potential customers 24/7.
It is beneficial to cultivate your in-person conversations on-line, however keep an eye on the analytics for the social platforms you choose.
Not an Impulse Buy..
Everyone knows that buying a house is not an impulse buy as it is one of the biggest decisions, that someone will make in their lifetime. The buying lifecycle is usually not a quick process and being able to engage & nurture your community over a longer period is key to connecting with them.
Develop an Engagement Strategy…
An engagement strategy with a goal and a course of action is imperative to your continued success. When you are creating your engagement strategy for your social media communities, think of the conversations that you will have with a potential client in person.
See how RevSocial’s calendar can help implement your engagement strategy
The following are suggestions that real estate agents can utilize to effectively engage on a couple of the most popular social networks:
Realtors on Facebook
As the largest social network in the world, it’s fair to say you should definitely create a profile on Facebook.
What if you have a visitor that is a newlywed or even an older client that follows your new profile and they have adult kids that are looking to start a family (and/or) are in the market for a new home?
With a post like this you just became a source of knowledge for the person(s) who came across this post and they might see you as a trustworthy agent that they would like to see more postings from!!!
Tweeting about #realestate
Twitter and Facebook together are good for driving awareness about your brand in their networks.
Make sure before you start posting you understand the guidelines that makes each network unique.
Most people know that 140 characters and a #hashtag are essential components of a tweet.
Neighborhood events, restaurant specials, your own listings’ Open Houses are good events that can be promoted to your social media community.
See how this one agent utilized Twitter for their open House.
Let us know what social media networks you have used to grow your brand.