To Tweet or Not To Tweet for Real Estate Agents…
As we covered in 8 Reasons Why Facebook is Right for Real Estate Agents, we discussed adopting a customer centric approach to engaging with your community. That same approach rings true on Twitter, as well as across all of your social media profiles.
Even though the end goal of your social media marketing strategy will not fluctuate much on the types of posts and the voice of your content that you want publish — make sure that you understand how each network’s features drive engagement to boost your brands exposure.
Twitter is a social networking site where users post updates, or “tweets”, which are then pushed to your followers.
- All Tweets are limited to 140 characters, keeping Twitter a simple, quick way to relay information.
- Twitter uses the “#” symbol (known as a “hashtag”) to link common tweets. The hashtag makes it easy for your brand to search for related tweets and find like-minded users.
- Retweets are how visitors and followers can share your posts to their followers.
Keep in mind that Twitter gives real estate agents an opportunity to have access to an entirely different customer base.
Reaching out to potential buyers who use Twitter that aren’t being reached through your other advertising channels, makes Twitter a valuable platform to engage.
Here are 3 Reasons Why Real Estate Agents Should Use Twitter:
- Increase Brand Awareness.Posting about your new listings always keeps your brand front and center. Here’s an example of an agent that shows and image, utilizes a hashtag to brand her company and has the potential to drive visitors to their website.
- Be Known as a Thought Leader
As a thought leader you are not educating your clients but it shows that you might be more up to date on tactics that make a buyer or seller feel more comfortable with you representing them.
- Sharing Pertinent Information
Visitors and potential customers also want to know more than just what you are selling. #homestaging is an important topic when people are trying to sell their home.
Do you use Twitter for your business, let us know how it’s going! What do you do to separate yourself from other agents?