URL link shorteners are not new, but many people don’t understand what they are or know how useful they can be.
I want to take a few minutes and introduce you to RevSocial’s link shortner, Soci.ly. I will briefly explain how it can make a real difference in the way you track what your audience is doing with your shared information.
Why Should I Shorten My URLs with Soci.ly?
Soci.ly started out as an internal link shortner for our company but as the need arose and through continued development we integrated it into RevSocial. Soci.ly takes a long URL (http://www.revsocial.com/blog/7-steps-developing-social-media-strategy/) and makes it into a short URL (http://soci.ly/gn4).
There are several advantages to shortening your URL:
- If you’re sharing a link on Twitter, you’re limited to 140 characters. Most URL’s that you normally share would quickly eat up those characters and limit your actual message.
(Tip: Don’t just post a link; make sure you tell people what they can expect when they click over.)
- Shortened URLs have more aesthetic appeal. Twitter limits its tweets to under 140 characters because online readers have a very short attention span and prefer getting straight to the point.A shortened URL makes your tweets appear less cluttered and won’t require your followers to guess what the link is about due to the space that you can introduce the shortened link in brief.
(Tip: Continued posting of un-shortened URLs without descriptions can get you unfollowed.)
Soci.ly has Analytics
Knowing the metrics on your shortened link allows you to better optimize your online content experience; identify posts that got your followers more engaged, and basically know what appeals to your network.
If you are an online marketer or researcher and you want to know who’s clicking on or sharing your links over a certain period, we think you will love Soci.ly.
(Note: Shortened links are not exclusive to Twitter and may be used with your other social networking platforms like Facebook and Pinterest.)