If you understand that the ‘Job’ of Most Artists is to Inspire, Impact, Empower, and Influence….the job of Marketers should be no less, and no different.
Speaking of Marketing…have you by chance heard of Social Media….Gary Vaynerchuk maybe??? Well he, and it are kind of a big deal and the Travelling Social Media Roadshow that is Wine Library TV is finally making a stop in Calgary.
For Most Reading this, with the exception of those living in a Cave in the Mountains of Tibet for the Past 5 years (Which Would Probably be a good Idea for some), we have come to Realize Social Media is a HUGE deal. This Event Will be giving you the last bit of information to tip the iceberg of awareness of what this Shift is that is taking place. And For the Skeptics?? Well it will probably Wake you right Up!!!
The Good News I bring is for all you aspiring artists and entrepreneurs: We have only hit the tip of the Iceberg with what is Possible. Certainly this is by no means a New Phenomenom, but it is a Phenomen that has nowhere to go except UP!
What Revolution??
We Live in a world Transformed by Social Technologies, that have in many ways fragmented the Marketplace. That Said, there has never been a better opportunity for “the small guy” to make a name for themselves and bring their message to the world. Probably the Best Example of this is Gary (@garyvee) and his Success with Wine Library TV and Vayner Media. And Gary Certainly isn’t the only success story as Thousands of Entrepreneurs, Artists, and Companies alike, have exploded their businesses and Brands via the Web.
Social Media Is not so much one or two ‘things’, and certainly isn’t an easy space to define, let alone Monetize for the average do gooder. But what Cant be argued, is that it represents a massive window of opportunity that exceeds traditional and conventional methods of doing business and introduces a brand new principle of connecting with your colleagues, clients and customers, both locally and globally.
This is why nearly every business on the planet, from a small solo entrepreneur to major brands to your local fish n chips shop are all rushing and jumping on social media band wagon to explore new opportunities and learn new methods of marketing in this new business age.This ‘Social Revolution’ that is upon us, and has been gaining Exponential Momentum over the past 5 years, has contributed to countless Success stories, Re-Kindled Friendships, Family Reunions, Love Stories, and Stories of Hope in a World of Uncertainty, Natural Disasters, War, Crime and Poverty.
Not Least of the Effects of this Revolution has been on Big Business and a Changing of the Guard on all fronts. Marketing has changed, Advertising has changed, Business has Changed, and we can thank Social Media and a Fundamental Shift in the way we communicate that has accompanied its effects. But is Social Media Really The New Business Age? And More Specifically the New Age of Marketing. I tend to Think it’s a BIG YES!!! The way we do business, Connect and communicate, Engage with our customers, Generate leads, Market and promote our brand has changed forever. And its Time for YOU to Understand How to get in the Know.
The Art of Marketing Comes To Calgary
I became especially interested in this event based on the strong belief I hold that Indeed Marketing is an Art, and not so much a Science, as it is taught and emphasized in most schools across the globe. My Approach To Marketing Myself, My Brand, My Vision, and My Business has certainly been an evolving art form over the past 3 years of learning from the best Thought Leaders in Social Media and Business.
Calgary is a town that has been late to adopt Social Media as a Part of Big Business Strategy, Largely to to the stranglehold that the Oil and Gas Industry has on our Local Economy, and its Traditionalist Conservative Values. The Reality is that for the time being, Oil and Gas Companies aren't in the Brand Loyalty and Transparency Business…But I have news for them…thats About to change BIG TIME, especially with the Recent Disaster in the Gulf of Mexico. (As A Revolutionary Im bound to have an opinion or two
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So for all you Cow Town People out there, small business owners, entrepreneurs, and corporate behemouths alike…Im happy to announce an incredible Marketing Event and Educational Opportunity here in Calgary on June 14th The Art of Marketing – Canada’s Marketing and Innovation Conference. Arguably the most important Marketing Event to come to Calgary in some time, I would recommend anyone who is in Business needs to attend to this Event to prepare themselves for the future of Business and fully grasp the realities of the ‘Social Media Age’.
If you or anyone you know or work with may be interested in attending be sure to let me know, so we can plan to connect the day of the event. If you include my Promotional code “LD27” you will get a $50/ticket savings on individual registrations and $100/ticket savings on groups of 3 or more.
[youtube]http://www.youtube.com/watch?v=ct9LYWTT01g&feature=player_embedded[/youtube]
Would Love to hear you're thoughts….Do you think Marketing Has become more of an Art form Now than in the past??
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